Touring Is Not A Strategy

by Knotel: Mar 21, 2018

In the market for commercial real estate? Touring is not a strategy.

Real estate agents have been matching renters with space pretty much the same way for decades—touring one location after another over several months and hoping to ultimately find one that fits or is at least decent enough.

As an executive searching for your company’s next HQ, this highly inefficient process quickly becomes frustrating—especially given the fact that, in nearly every other industry, legacy business models have been replaced by delightful buying experiences and customer-centric business models.

If you feel like the old way of searching for office space just doesn’t make any sense in today’s fast-paced and increasingly personalized world, you’re right. Here’s why: office-space-bright-couches-lounge-work-business

  • It takes a ton of time. Let’s say two to five executives are involved in the search, which entails visiting properties for a half-day every other week over the course of six months. That’s effectively two to four weeks, per person, that isn’t being directed toward building product, acquiring talent, or talking to customers.   

  • It’s unlikely to lead to a good result. When you’re touring, you’re at the mercy of whatever space is available. Unless you get incredibly lucky, chances are you’ll end up in a less-than-ideal space. The perfect office, if it even existed, is probably already rented—or at least in a different town.

  • It’s not designed for your benefit. Brokers earn a living when you choose a property they’ve shown you. To increase the odds that you’ll end up liking one of their listings, brokers may end up taking you to upwards of 50 properties during the touring process. The best brokers today understand this is a misaligned process and are seeking buyer-friendly alternatives.

Businesses have relied on the inefficient process of touring to find office space forever. But the good news is that it doesn’t have to be that way anymore.

Instead of spending so much time and energy touring properties, what if you were able to go from wish-list to a fully designed office in three meetings?  office-space-couch-knotel-bright-natural-light-business

At Knotel, we invert the process of selecting office space. Because we can transform any space to meet your unique needs, we focus first on what happens in the office first—rather than on the address itself.

Instead of touring, you’ll meet with a professional workplace strategist and architect—backed by a team of experts in construction, design, and supply chain—who will walk you through a structured process that allows you to accomplish in days and weeks what used to take as long as a year!

By leveraging an integrated delivery model and following a different process, you’ll quickly help us design a unique solution built around your business. You’ll wind up in an office made to the measure of your company—and you’ll spend less time and less money getting there. And you won’t have to worry about all those pesky things, either, like running out of coffee, having to buy hand soap, or renting a freight elevator to move in. We’ll take care of it all.

Get the office you need with the flexibility you deserve with Knotel. Reach out to us to learn more.